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AI video review · the five checks, both seats

Every sponsored video, reviewed before a brand sees it.

On ViewStage, no submission reaches a brand's queue until an automated review has checked it for FTC disclosure, brand safety, sponsor presence, production quality, and the campaign's own do's and don'ts.1 Work that passes lands clean; work that trips a check lands flagged, with the finding attached. The creator gets the same findings and can fix them. Then you approve, or the 10-day review window closes and the deal settles on its own.4

No card to brief a campaign. Your card is charged when you accept a creator.

Reviews run onYouTubeTikTokInstagramrolling out+ more on the way6

№ 02The part brands underestimate

The disclosure isn't only the creator's job.

The FTC's Endorsement Guides are blunt about it: when there's a paid relationship behind an endorsement, it has to be disclosed clearly — and the advertiser, not just the creator, can be on the hook for a partnership that wasn't disclosed properly.2 For sponsored video specifically, the FTC's guidance says a disclosure buried in the description isn't enough: it should be in the video, and viewers are more likely to notice it when it's both shown on screen and said out loud.3

Checking that by eye, on every deal, is slow work. ViewStage does it before you open the video. The review looks in three places: what the creator says on the audio track, text burned into the frames, and the title and caption.1 A disclosure that lives only in the caption doesn't clear the check by itself, and neither does one that turns up late; both come to you flagged, with the wording the review found and, for a spoken one, the second it lands. One of five checks, run the same way on every submission.

№ 03What the review checks

Five checks, on every submission.

The review transcribes the full audio, samples frames right across the clip with the sponsored read sampled hardest, and reads the text burned into those frames. Then it runs the same five checks on every submission before it's eligible to reach a brand.1 Each one, in plain terms:

Submission review — automated checks

  • FTC disclosure present in the video, not only the caption
  • Brand safety — no NSFW, no competitor conflicts
  • Sponsor actually appears, named or shown on screen
  • Production quality clears the bar
  • Campaign do’s, don’ts & required hashtags respected

Checked → brand queue

  1. FTC disclosure present in the video, not only the caption

    Three places get checked: what the creator said out loud, text burned into the frames, and the title and caption. A caption keyword on its own doesn't clear it. When the disclosure is spoken you also get the timestamp, so you can jump to it.1

  2. Brand safety and competitor conflicts

    It screens for unsafe content and for a competitor showing up where it shouldn't — the kind of conflict a brand would catch on the third viewing, flagged before the first.

  3. The sponsor actually appears

    A sponsored video that never clearly names or shows the sponsor isn't doing the job it was paid for. The review confirms the sponsor actually shows up — named or shown on screen.

  4. Production quality clears the bar

    A baseline quality pass so a brand isn't spending its time on submissions that were never going to ship.

  5. The campaign’s own do’s, don’ts and required hashtags

    Each campaign carries its own rules — required hashtags, things to avoid, things to include. The review checks the submission against the ones the brand set.

The review also scores how the submission covers the talking points the brand wrote into the campaign — the same ones the creator can read before filming. It never sees anything the brand didn't publish into the campaign.1 On clear-cut cases the AI's verdict is final: a clean, high-scoring video clears the review with no person checking it, and a clear failure goes back to the creator to revise. A cleared video still reaches the brand, who can approve it, ask for changes or reject it. If the brand records no decision in its 10-day review window, the deal settles and the creator is paid with no human verdict.4

№ 04The same review, two experiences

One review. Both sides get a fair deal out of it.

For brands

Nothing unreviewed reaches your queue.

Every submission runs all five checks before it shows up for you.1 Work that passes lands clean. Work that trips a check lands flagged, carrying the specific finding: what failed and where in the video. You read the output before you decide, and you can ask for a revision instead of approving. Approving pays the creator, and so does letting your 10-day window run out.4 The review does the repetitive checking; you make the brand call.

You review → cleared or flagged, with findings → you approve (or 10 days pass) → creator paid4

For creators

Published criteria. No silent AI rejections.

The review judges you on the five checks above, criteria you can read up front. When something doesn't pass, it hands back the specific findings: what failed, where in the video it happens, and a suggested fix for each one.1 You fix the flagged moments and resubmit, up to three review rounds per deal, with 7 days to send each fix. If the rounds run out or a window closes with nothing new, the deal closes and the brand is refunded, and we tell you that too.5 Whether the brand wants the creative is still the brand's call to make.

You submit → findings with what / where / fix → you revise → you resubmit1

№ 05Where the machine stops

The review screens. The brand decides.

The automated checks look for missing disclosures, safety problems and broken campaign rules, then send what they find to the brand with the evidence attached.1 A creator never loses a deal to a checkbox they couldn't see, and a brand reads the findings before the money moves, with ten days to act on them.4

Guardrails, not scripts.

The one thing the review is built not to do is force a script. The checks are guardrails — disclosure, safety, the sponsor's presence, the campaign's stated rules. The jokes, the pacing, the way a creator reads a product to their own audience: that stays theirs.1 The point of catching the compliance problems automatically is so the creative part is the only part anyone has to argue about.

№ 06What the review costs

The review is in the 5%. There's no compliance-review bill.

There's no separate charge for the review, no per-check fee, and no compliance add-on. The five checks — plus matching, card processing, and payouts — are covered by a flat 5% on each side of the agreed price: a $1,000 deal costs the brand $1,050 and leaves the creator with $950, all of it on one receipt.7

That matters because the platforms brands usually compare against either bill a monthly subscription or take a cut out of the middle — and the screening, where it exists at all, is bundled into a subscription or a middle cut rather than shown as a separate, per-deal line. As checked September 2026: Fiverr takes a 20% seller commission plus a 5.5% buyer service fee; Collabstr charges creators 15% and brands a 10% hiring fee on its free plan; subscription influencer-marketing platforms publish plans from a few hundred dollars a month to $1,000 and up, billed whether or not a creator ever gets paid.8 On ViewStage the review is part of the 5% — and the 5% is the whole price.

See the flat 5% on each side in full on the pricing page, or how the whole deal loop works in how it works.

ViewStage

Deal receipt · shown to both sides

Agreed deal price
$1,000.00
Brand service fee (5%)
+$50.00
Brand pays
$1,050.00
Platform fee (5%)
−$50.00
Creator receives
$950.00
Subscription
$0.00
Hidden markup
$0.00
ViewStage keeps
$100.00

No middleman was paid
in the making of this deal

Receipt for a 1,000 dollar deal on ViewStage: the brand pays 1,050 dollars including a 5 percent service fee, the creator receives 950 dollars after a 5 percent platform fee, ViewStage keeps 100 dollars, and there is no subscription or hidden markup.

№ 07Asked & answered

Straight answers about the review.

Five things, on every submission, before a brand sees it: that an FTC disclosure is in the video rather than only in the caption; brand safety and competitor conflicts; that the sponsor actually shows up; production quality; and the campaign's own do's, don'ts, and required hashtags. It transcribes the full audio and samples frames across the clip, reading the text on screen as it goes. The brand decides what to approve.

Yes, it's one of the five checks. The review looks for a paid-partnership disclosure in three places: what the creator says on the audio track, text burned into the frames, and the video's title and caption. A disclosure that lives only in the caption doesn't clear the check on its own; it routes to a human instead, because the FTC's guidance is that a video disclosure belongs in the video and is more likely to be noticed when it's both shown and said out loud. A disclosure that turns up late is flagged the same way.

The FTC's Endorsement Guides state that advertisers, not just creators, can be held responsible for an endorsement that doesn't disclose a material connection. That's a large part of why ViewStage screens for disclosure before a brand ever opens the video. This is general information about the FTC's guidance, not legal advice — read the FTC's own resources, linked in the fine print.

It isn't silently rejected. The review returns the specific findings — what failed, where in the video it happens, and a suggested fix for each one — and the creator can revise and resubmit, up to three review rounds per deal, with 7 days to send each revision. If the rounds run out, or a revision window closes with nothing new submitted, the deal closes and the brand is refunded in full. Both sides are told why.

The brand does. Every reviewed video lands in the brand's queue with its findings attached, cleared or flagged, and the brand can approve it or ask for changes; approving pays the creator. If the brand says nothing for 10 days after the review returns its verdict, the deal settles on its own and the creator is paid. Either way, ViewStage first checks the post's title, description and pinned comment for the required disclosure, the brand link and a call to action. If that check fails, the amount is under the payout provider's minimum, or the creator has no payout destination set up within 14 days of approval, the brand is refunded and the creator is not paid. We email the brand when the video arrives and again before the window closes. Asking for changes doesn't stop that clock, and a video the review declined never settles on it.

It checks the video against the campaign's published brief — the talking points, do's, don'ts, and required elements the brand set, all of which the creator can see before filming. It never sees private notes a brand didn't publish into the campaign, and whether the creative is right for the brand stays the brand's call.

No. The checks are guardrails — disclosure, safety, the sponsor's presence, the campaign's stated rules — not a script. The jokes, the pacing, and the way a creator reads a product to their own audience stay theirs. Catching the compliance problems automatically is what leaves the creative part as the only thing anyone has to discuss.

No. There's no separate review charge, no per-check fee, and no compliance add-on. The five checks, plus matching, card processing, and payouts, are covered by a flat 5% on each side of the agreed price. On a $1,000 deal the brand pays $1,050 and the creator receives $950, all on one receipt.

№ 08 Admission

See the review from your side.

Two minutes to set up, either side. No card until you accept a creator.

The fine print (we mean it)

  1. 1Every submission is screened by an automated review before it reaches a brand. The review transcribes the full audio, samples frames across the whole clip (with extra frames through the sponsored read), and reads the text burned into those frames. It runs five checks: FTC disclosure, brand safety and competitor conflicts, sponsor presence, production quality, and the campaign's do's, don'ts, and required hashtags. The disclosure check reads three channels: the spoken transcript (validated against the detected sponsored segment), text on screen (counted only when it persists across at least two sampled frames), and the video title and caption. A caption keyword is corroborating rather than independent: when it is the only positive channel and an in-video channel was observed and came back negative, the submission is routed to a human instead of clearing, and the same happens when the disclosure turns up late. The review does not require the disclosure to be audible; a persistent on-screen overlay counts. It checks against the campaign's published criteria, including coverage of the talking points the brand declared in the brief, which the creator can read before filming, and sees only what the brand published into the campaign. A submission that trips a check is routed to the brand flagged, with the finding attached, not silently blocked. When a check fails, the creator receives the specific findings (what failed, where in the video, and a suggested fix) and can revise and resubmit, up to three review rounds per deal. (ViewStage submission-review pipeline, September 2026.)
  2. 2The FTC's Endorsement Guides (16 CFR Part 255, revised 2023) and accompanying guidance state that advertisers, endorsers, and intermediaries can all be responsible for misleading or undisclosed endorsements; an advertiser may be liable for failing to disclose an unexpected material connection. Source: “FTC's Endorsement Guides: What People Are Asking,” ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking (checked September 2026). This is general information, not legal advice.
  3. 3FTC guidance for video endorsements: a disclosure should be in the video itself, not only in the description, and viewers are more likely to notice a disclosure made in both audio and on-screen text. Source: “Disclosures 101 for Social Media Influencers,” ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers (checked September 2026).
  4. 4The brand's card is charged the agreed amount when both sides agree, before filming, and Stripe processes that payment. The creator is paid when the brand approves the work, and also if the brand's review window closes without a decision: 10 days, counted from the moment the automated review returns its verdict, not from the upload. The clock runs on a video the review cleared and on one it routed to the brand flagged; a video the review declined, or one the brand rejects or disputes, never settles on it. A deal settles this way only once ViewStage has emailed the brand that a video is waiting and sent a reminder before the deadline. Asking for a revision does not stop the clock, and across revision rounds the total review time is capped at 21 days from the first delivery, so a later window can run shorter than 10 days, and never shorter than one day. Before any payout, ViewStage checks the post's title, description and pinned comment for the required disclosure, the brand link and a call to action. If that check fails, the amount is under the payout provider's minimum, or the creator has no payout destination set up within 14 days of approval, the brand is refunded and the creator is not paid. ViewStage makes no payout-speed promise. (ViewStage payments flow, deemed-approval sweep + payout verifier, September 2026.)
  5. 5Review findings carry a severity, a plain-language explanation, and a suggested fix, and are returned to the creator; a submission moves to revision-requested rather than being silently rejected, and the creator can resubmit up to three review rounds per deal. Each decline opens a 7-day window to send a revision, counted from that decline; a review that fails on a technical fault opens the same window without using up a round. If the rounds run out, or a window closes with no new submission, the deal closes, the brand's charge is refunded in full, and both sides are notified with the reason. (ViewStage submission-review pipeline + deal-resolution sweep, September 2026.)
  6. 6Reviews and campaigns run on YouTube and TikTok today; Instagram is rolling out as Meta review clears. (ViewStage connectors, September 2026.)
  7. 7ViewStage's standard rate is 5% added on the brand's side and 5% deducted on the creator's side of the agreed price — about 10% of a deal combined, all disclosed to both parties. The AI review, matching, card processing, and payouts are covered by this fee; there is no separate review or compliance charge and no subscription. Stripe processes the brand's payment, and payment-processing costs come out of ViewStage's share. (PLATFORM_FEE_BPS = 500 each side.)
  8. 8Sources, checked September 2026: Fiverr keeps a 20% commission from sellers and charges buyers a 5.5% service fee, plus $3.50 on orders under $200 (help.fiverr.com/hc/en-us/articles/9234443621137 and help.fiverr.com/hc/en-us/articles/360050216133). Collabstr charges creators a 15% fee and brands a 10% hiring fee on its free plan (collabstr.com/pricing). Upfluence, Aspire, and #paid quote prices privately. Subscription platforms that publish prices list $229–$999 a month (Influee, influee.co/pricing) and $400–$800 a month (Insense, insense.pro/pricing), with a marketplace fee on creator payments on top; Collabstr's Enterprise plan starts at $1,000 a month on an annual contract (collabstr.com/pricing). Figures are each platform's own public pricing.